Information Product Number: IN0804011MBI Publication Date: November 2008 Number of Pages: 28 Analyst: Keith Nissen Price: $2,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 This research report tracks the development of the worldwide telco TV market, and examines its evolution to personalized ads, multi-screen, and web-based services. The report provides updated product and revenue forecasts for headend equipment segments, including broadcast content processing, on-demand, content security, and middleware. These forecasts are presented by geographic region and headend size.
 
 The report also discusses the need to migrate telco TV functions from a centralized headend to an architecture where quality of service (QoS)-related functions and storage of selected content are distributed to the edge and access networks. Finally the report examines the challenges presented by new technology, supporting subscriber data management, service and network convergence and the integration of web-based services.

Information Product Number: IN0803975MBI Publication Date: October 2008 Number of Pages: 40 Analyst: Michelle Abraham Price: $3,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 There are multiple ways of delivering video content to mobile devices including:
 -Internet access from a mobile device using a cellular data service
 -Cellular In-Band video services that deliver video to the cellphone receiver in a mobile device
 -Broadcast Out-of-Band video services that require a secondary receiver added to a mobile device, also called Broadcast Overlay Networks
 -“Synch and Go” capability which enables the transfer of video content to storage in a mobile device
 -Wi-Fi and WiMAX
 
 Some of these require mobile video-specific infrastructure, such as broadcast out-of-band video services and cellular in-band video services, while others, like Internet access and terrestrial broadcast TV, utilize infrastructure in place for other video services. We will focus on the first two in this report.
 
 We look at the demand for mobile specific broadcast transmission equipment and mobile video headend equipment. We discuss the demand for transmission equipment by region while separating mobile video headends into encoders, IP encapsulators, multimedia gateways, and streaming servers. Five-year forecasts are provided for transmission equipment, by region, and by high-power, medium-power, low-power, gap filler, and enhanced ATSC sites. Worldwide five-year forecasts are provided for mobile video headend components, IRDs, encoders, IP encapsulators, multimedia gateways, and streaming servers.

Information Product Number: IN0804327MBS Publication Date: August 2008 Number of Pages: 5 Analyst: Michelle Abraham Price: $495 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 The recent court ruling about Cablevision System's network DVR service has breathed new life into the development of network DVR services. While more litigation is likely, this report examines the potential impact of the court decision and network DVR services on cable TV operators, telco TV operators, equipment providers, and content providers.

Information Product Number: IN0803963MBI Publication Date: July 2008 Number of Pages: 67 Analyst: Gerry Kaufhold Price: $3,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 TV Advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery. Traditional TV programs deliver the most repeatable audiences. Subscription TV Networks are adding new, more finely targeted TV channels.
 
 Some of the findings in this report are:
 -Traditional TV programming provides an excellent mechanism for delivering Addressable Advertising.
 -The infrastructures for TV program delivery are complex, and intertwined. They present advertisers with a wide range of choices that overlap, duplicate, or have exclusivity.
 -Advertising buyers understand the complex nature of the US media delivery industry. It will take them time to adapt to new hardware-based opportunities that seem so promising.
 -Nationwide Broadcast Networks and Subscription TV Networks will continue to be the best delivery vehicles for mass market TV advertising.
 -Advertising that targets identifiable ethnic, cultural, language or special-interest audiences will see above-average growth rates through 2012.
 -Geographic advertising is expected to grow to about 30% of US TV ad spending. The Cable TV industry's Project Canoe initiative will help drive this trend forward.
 -Hardware-Based Addressable Advertising solutions already exist on the Internet, and solutions based on Set Top Box addressability will be growing on a market-by-market basis.

Information Product Number: IN0804298MBI Publication Date: April 2008 Number of Pages: 23 Analyst: Gerry Kaufhold Price: $0 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 On February 17, 2009, nearly 1,600 full-power TV stations in the United States will turn off their analog transmissions. This epochal event will have many far-reaching effects on the entire television market. This primer presents "talking points" and contact information to permit reporters to quickly get up to speed on a wide variety of issues related to the DTV transition.
 
 PLEASE INCLUDE THESE WEB URLs in your articles:
 FCC official DTV transition web site: http://www.dtv.gov
 Broadcast Industry consumer information: http://www.dtvtransition.org
 
 In-Stat performed a consumer survey in late 2007 with over 1,200 respondents. They were over age 18, had a broadband Internet connection to their home, and a TV set. We asked them to rate their level of awareness of the DTV transition. Younger females had simply not yet heard of the DTV transition, most males had heard of it. Only 50 to 54-year-old males showed high awareness and are making plans. You can use this data to target your articles to appeal to the audiences of your publication.
 
 TEN constituencies have a stake in the DTV Transition:
 -US Congress, FCC, and NTIA
 -US Full Power Broadcasters
 -US Low Power Broadcasters
 -US Consumers Who Currently Use an Antenna
 -US Consumers Who Currently Get Subscription TV
 -US Major Cable TV Companies
 -US Smaller Cable TV Companies
 -US Direct-to-Home Satellite Companies
 -US TelcoTV (IPTV) Companies
 -Consumer Electronics Manufacturers

Information Product Number: IN0804297MBI Publication Date: March 2008 Number of Pages: 34 Analyst: Gerry Kaufhold Price: $0 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text HTML Data File Spreadsheets*

Summary
 This presentation is a re-enactment of the keynote speech given by In-Stat analyst Gerry Kaufhold at ARC International’s ConfigCon Silicon Valley 2007. It includes slides along with an audio recording of analyst commentary.
 
 The presentation explores how low-power, high-performance semiconductors are creating a revolution that brings high-quality video, audio, music and information directly into users’ hands and how the user experience of today’s portable market is quickly outpacing what traditional service providers can deliver. It also debunks the widespread notion that consumers have to wait for the broadcast TV networks and movie studios to get “on board” with electronic delivery before the market will really blossom. Forecasts for WiFi “hotspots”, WiMAX devices, and four categories of portable devices are included.
 
 Existing clients can download it HERE
 
 Non clients can download it HERE

Information Product Number: IN0804296MBI Publication Date: March 2008 Number of Pages: 13 Analyst: Gerry Kaufhold Price: $495 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text PDF

Summary
 Presentation that provides in-depth discussion about the competition that is heating up for Cable TV as they respond to Satellite TV services with 100+ High Definition TV program streams, and TelcoTV (IPTV) services advertising 20, 30 and up to 100 Megabits/second High Speed Data services.
 
 Cable TV operators have an asset with fixed bandwidth, the "final mile" coaxial cable infrastructure. Switched Digital Video, along with advanced video processing, extend the capabilities of that "final mile" asset, and can keep Cable TV operators competitive into the foreseeable future.

Information Product Number: IN0803787MBI Publication Date: March 2008 Number of Pages: 74 Analyst: Gerry Kaufhold Price: $3,995 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 Switched Digital Video (SDV) technologies provide an excellent long-term approach that can help Cable operators to succeed over the long run. Top line findings include:
 -Cable TV can increase HDTV, data, and VOD
 -Switched Digital Video can be a "magic bullet"
 -Key vendors are all making investments to bring Switched Digital Video technologies forward
 
 The market for Switched Digital Video equipment, software, and services is expected to grow from about US$ 165 million during 2008, up to more than US$1 billion in 2012. Initial deployments will create a strong market for upgrades, which will become dominant in 2012.
 
 This report is the first to offer a complete "bottoms up" market model, estimating the annual costs for new and upgraded Switched Digital Video installations, the number of large, medium, and small headends expected to use SDV, and the annual value of the SDV market in four geographic regions.
 
 North America will be the dominant region. Key growth opportunities will arise in Asia, Europe, and the ROW countries. The strategic key to success will be winning early deployments, because follow-on upgrades will be lucrative. World-class professional services, staff training, and the ability to remotely monitor and repair SDV installations will be the winning formula.
 
 Cable TV operators, equipment vendors, TelcoTV (IPTV) operators, and satellite services should all purchase this report, because they need to see how the market will develop.