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2008 Research

Cellphone Trends in US Enterprises: A Small Step from Personal Wireless
US Business Wireless Voice Services Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)
US Business Wireless Handsets Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)
US Business Mobile Data Services Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)
Converged Devices: US Road Warriors Start Cord Cutting
Wireless Data in the US Enterprise 2007: Avoiding a CDPD Reprise

 
2008 Research

Cellphone Trends in US Enterprises: A Small Step from Personal Wireless

 Information
Product Number: IN0804254MBM
Publication Date: September 2008
Number of Pages: 46
Analyst: Bill Hughes
Price: $3,495 U.S. Dollars
Table of Contents/Tables/Figures
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Data File Spreadsheets*

Summary
 This report examines how users buy and use cellphones and wireless services today, how businesses and employees reconcile each other for business or personal usage, and the features that business users value today that make them more productive.
 
 It is widely believed within the wireless industry that business users are the most profitable users of wireless devices and services. What is less certain is what business users want today. This is a complicated issue, primarily because many end-user organizations allow their employees to mix personal and business use with their cellphones and service.
 
 The report then looks at the features that the users need for business productivity and want for the personal use of the phone. The personal application of business phones is relevant because 97% of users report at least some personal use, and over 80% of respondents choose the phone they use for business.
 
 The report also looks at the trends in employee reimbursement for business wireless use. The past trend for more business liability has been towards greater corporate liability for business use. This year shows a large increase in firms not reimbursing their employees for business calls. This practice helps the budget, but costs firms in lost productivity and competitiveness. This report shows that there is a difference in business call usage measured in hours each month between employees based upon how their employer pays for business calls (or not).

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US Business Wireless Voice Services Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)

 Information
Product Number: IN0804260MBM
Publication Date: May 2008
Number of Pages: 8
Analyst: Jeff Wilson
Price: $2,495 U.S. Dollars
Table of Contents/Tables/Figures
 Member Access
Full-text HTML
Data File Spreadsheets*

Summary
 This Microsoft Excel data file includes detailed forecasts of US business wireless voice services spending for the 2007–2012 period.
 
 This data file provides detail for the size-of-business sub-segments in this market:
 -SOHO businesses (1 to 4 employees)
 -Small businesses (5 to 99 employees)
 -Mid-sized businesses (100 to 999 employees)
 -Enterprise (1,000+ employees)
 
 These forecasts are segmented across nine vertical industry segments:
 -Utilities
 -Manufacturing
 -Retail Trade
 -Transportation
 -Information
 -Finance and Insurance
 -Professional Services
 -Healthcare
 -Government
 -Other
 
 Definitions are embedded in the file.

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US Business Wireless Handsets Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)

 Information
Product Number: IN0804259MBM
Publication Date: May 2008
Number of Pages: 8
Analyst: Jeff Wilson
Price: $2,495 U.S. Dollars
Table of Contents/Tables/Figures
 Member Access
Full-text HTML
Data File Spreadsheets*

Summary
 This Microsoft Excel data file includes detailed forecasts of US business wireless handsets spending for the 2007–2012 period.
 
 This data file provides detail for the size-of-business sub-segments in this market:
 -SOHO businesses (1 to 4 employees)
 -Small businesses (5 to 99 employees)
 -Mid-sized businesses (100 to 999 employees)
 -Enterprise (1,000+ employees)
 
 These forecasts are segmented across nine vertical industry segments:
 -Utilities
 -Manufacturing
 -Retail Trade
 -Transportation
 -Information
 -Finance and Insurance
 -Professional Services
 -Healthcare
 -Government
 -Other
 
 Definitions are embedded in the file.

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US Business Mobile Data Services Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)

 Information
Product Number: IN0804258MBM
Publication Date: May 2008
Number of Pages: 8
Analyst: Jeff Wilson
Price: $2,495 U.S. Dollars
Table of Contents/Tables/Figures
 Member Access
Full-text HTML
Data File Spreadsheets*

Summary
 This Microsoft Excel data file includes detailed forecasts of US business mobile data services spending for the 2007-2012 period.
 
 This data file provides detail for the size-of-business sub-segments in this market:
 -SOHO businesses (1 to 4 employees)
 -Small businesses (5 to 99 employees)
 -Mid-sized businesses (100 to 999 employees)
 -Enterprise (1,000+ employees)
 
 These forecasts are segmented across nine vertical industry segments:
 -Utilities
 -Manufacturing
 -Retail Trade
 -Transportation
 -Information
 -Finance and Insurance
 -Professional Services
 -Healthcare
 -Government
 -Other
 
 Definitions are embedded in the file.

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Converged Devices: US Road Warriors Start Cord Cutting

 Information
Product Number: IN0804253MBM
Publication Date: January 2008
Number of Pages: 34
Analyst: Bill Hughes
Price: $3,495 U.S. Dollars
Table of Contents/Tables/Figures
Read Press Release
 Member Access
Full-text HTML
Full-text PDF
Data File Spreadsheets*

Summary
 The conventional wisdom within the portable device industry is that consumers have a preference to use converged devices, meaning single devices that combine the functionality of previously separate devices. This survey finds that, with a few notable exceptions, this is largely not the case.
 
 Smartphones are one exception. These are converged devices that combine a PDA and a cellular phone to offer wireless email. In addition, road warriors have started giving up their desk phones in favor of their mobile phones. Otherwise, business users are more likely to carry redundant devices than to pursue the converged device model.
 
 In spite of their current behavior, these users are willing and eager to receive the benefits that converged devices offer. The wireless industry needs to overcome their objections first. This report looks at what users say are their objections to using converged devices. Such information is important for device manufacturers and the wireless operators that sell subscriptions on which these devices operate to anticipate when the promise of converged devices will come to fruition.

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Wireless Data in the US Enterprise 2007: Avoiding a CDPD Reprise

 Information
Product Number: IN0803741MBM
Publication Date: January 2008
Number of Pages: 32
Analyst: Bill Hughes
Price: $3,495 U.S. Dollars
Table of Contents/Tables/Figures
Read Press Release
 Member Access
Full-text HTML
Full-text PDF
Data File Spreadsheets*

Summary
 The mobile data applications that businesses use to enhance productivity and increase customer satisfaction contribute a substantial amount to the profitability of the wireless industry. Over the past decade, the growth of these applications has been phenomenal, growing at a rate roughly doubling each year.
 
 Now that horizontal applications are approaching saturation, the more complicated vertical market applications offer the greatest opportunity for growth. However, these applications take more time and resources to implement. The result is that the overall wireless data revenue will grow at just over 50% in 2007, and at a 30% CAGR over the next five years.
 
 This is still solid growth by any historical measure. The way that the wireless industry can get into trouble is to ignore the past challenges that earlier mobile data efforts have had and to take survey data about the adoption of these applications literally. This report examines this phenomenon with the objective of providing context for interpreting user data in a profitable way.

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