Information Product Number: IN0804037MCM Publication Date: November 2008 Number of Pages: 30 Analyst: Jill Meyers Price: $2,995 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 The smartphone market in the United States has grown rapidly since the introduction of the iPhone. Demand for smartphones and the applications that run on them provides an increasingly profitable revenue source for handset manufacturers, mobile operators, and application developers. This report defines smartphones and covers a brief history of smartphones. Next, the reasons for smartphone adoption are explored as well as the barriers to acceptance of these advanced mobile devices. Following, the results of the 2008 Consumer Mobility Survey (CMS) are presented with a focus on demographics, loyalty to mobile operators, and mobile data usage and expenditures. Finally, the report offers several five-year forecasts. The markets of North America, Japan, China, Europe, and Latin America are discussed, and a global forecast is also presented.

Information Product Number: IN0804036MCM Publication Date: October 2008 Number of Pages: 29 Analyst: Jill Meyers Price: $2,995 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 The millennial generation, children of the baby boomers, represent an extremely lucrative demographic for the mobile industry. This generation was raised in a digital age and is not hesitant to spend money on hardware, mobile data and premium services, and mobile entertainment. This report contains data segmented from the 2008 Consumer Mobility Survey—responses from participants ages 18—29. Discussed are mobile devices, desired features, satisfaction with mobile operators, mobile data usage and spending, and mobile gaming as it pertains to this demographic.

Information Product Number: IN0804045WH Publication Date: September 2008 Number of Pages: 32 Analyst: David Chamberlain Price: $3,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 Until recently, "mobile video" referred to content delivered to cellphones over the 3G network or out-of-band broadcast systems such as ISDB-T, DVB-H, or MediaFLO. However, the recent surge of Internet-delivered video means nearly any mobile device with an Internet connection can display video.
 
 Even though cellphones and smartphones will remain the predominant method of viewing mobile video, In-Stat forecasts over 160 million devices will be sold in the coming five years that provide mobile video service over networks now in exclusive use by cellphones. In addition:
 
 This research includes worldwide device shipment forecasts for video-connected:
 -Computing devices, such as mobile Internet devices (MIDs), ultra-mobile PCs (UMPCs), and laptop/notebook computers.
 -Cellphones and smartphones, including the RIM BlackBerry, Apple iPhone, and smartphones having Symbian, Windows Mobile, Palm OS, Android, and Linux operating systems.
 -Consumer electronics products, including personal navigation devices (PNDs), portable media players (PMPs), and handheld games, such as the PSP and Nintendo DS.
 
 The forecasts cover devices that will be able to provide mobile video from mobile operators (including MobiTV, GoTV and VCast), out-of-band cellular video (ISDB-T, DVB-H, MediaFLO, DMB-T and others), as well as devices that access the Internet over 3G networks.

Information Product Number: IN0804316MCM Publication Date: September 2008 Number of Pages: 33 Analyst: Jill Meyers Price: $2,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 As mobile voice revenues decrease, mobile operators are continuing to search for mobile data applications to increase revenue. Mobile gaming is a billion dollar industry in the US, and is still in its infancy. This report discusses the mobile gaming industry, factors necessary to promote awareness of mobile games, and limitations to purchase. The impact of the iPhone on mobile gaming is explored and included within are the results of the 2008 Consumer Mobility Survey, which compares respondents who play mobile games against those who do not. Also included are mobile gaming revenue forecasts for the US and global markets through the year 2013.

Information Product Number: IN0804023CM Publication Date: July 2008 Number of Pages: 44 Analyst: David Chamberlain Price: $3,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 In the past year, the mobile video market has shifted radically, and two forces have emerged to radically change the definition of "mobile video." First, Internet delivery of user-generated and professional content is moving viewers from their living rooms to their computers. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, "Internet video" increasingly means "mobile video."
 
 This research uses innovative survey techniques to provide an in-depth comparison of US consumer attitudes toward various types of mobile video content delivered over cellular, broadcast, and Wi-Fi networks as well as device preferences and content sources.
 
 In-Stat's 2008 survey illuminated interesting trends and adjustments in the ways people think about mobile video.
 
 In-Stat also defines potential usage models that highlight the benefits of mobile video solutions offered by mobile operators, time-shifting and place-shifting hardware, as well as portable media players and similar devices. Unlike other research that is available, this report also includes an analysis of the ATSC M/H standard now being tested for use by US broadcasters.

Information Product Number: IN0804074ID Publication Date: June 2008 Number of Pages: 10 Analyst: Stephanie Ethier Price: $1,995 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 Shipments of personal navigation devices (PNDs) will continue to grow over the next five years. Key drivers for PND market growth include falling price points, increased worldwide consumer demand, and enhanced functionality in new PND models.
 
 Still, the PND market faces strong competition from both handset navigation and embedded automotive navigation systems. In particular, vendors in handset navigation are starting to offer a number of value-add services, such as pedestrian navigation, offline navigation, and searches for local points of interest.
 
 In-Stat's latest industry update offers a revised PND forecast that takes into account market developments that occurred in the second half of 2007 and the first half of 2008. It also provides a regional breakout for PND shipments. Competitive threats such as in-car navigation and GPS-enabled handsets are discussed. For more detailed information about PND manufacturers, component suppliers, and products, look for In-Stat’s full-length PND and location-based services report, due to be published in the fall of 2008.

Information Product Number: IN0804034MCM Publication Date: May 2008 Number of Pages: 23 Analyst: Jill Meyers Price: $2,495 U.S. Dollars Table of Contents/Tables/Figures Read Press Release  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 This In-Dustry Update defines social networking, discusses the migration of social networks to mobile technology, and examines the heaviest base of mobile networking—the millennial generation. The millennial generation refers to people born between 1981 and 2000.
 
 This report provides a historical overview of social networking, discusses the migration to mobile devices, distinguishes between several different types of mobile social networks, and provides a forecast of all US mobile social networking subscribers through 2012.
 
 In addition, we examine the technologies behind mobile social networking and include the results of an In-Stat survey about mobile data usage.

Information Product Number: IN0804033MCM Publication Date: March 2008 Number of Pages: 36 Analyst: David Chamberlain Price: $3,495 U.S. Dollars Table of Contents/Tables/Figures  Member Access Full-text HTML Full-text PDF Data File Spreadsheets*

Summary
 In the glorious but unlamented dotcom boom, the key goal for many online applications seemed to be "attracting eyeballs" (users) who would then attract enough advertising revenue to become ad supported. The term "ad-supported" is being heard more frequently in the mobile market as well, with applications, content, and even cellular service being considered. Emboldened by the success of Google and the millions of web sites earning money with Google advertising, dozens of new companies have set their sights on the cellphone as the next advertising opportunity.
 
 The potential market for mobile advertising ranges from the relatively unsophisticated small advertising buyers attracted to Google and large scale national and international "brand" advertisers (automakers, soft drinks, fast food), who demand rigorous measurement methods before they'll part with their 9-figure ad budgets.
 
 This report identifies the key drivers that are moving mobile advertising forward and identifies several items making cellphones a unique advertising medium. There is also information about various mobile advertising business models and the companies that are most influential in the market.
 
 The research also examines the effects of the iPhone and the Google phone and examines the notion of advertising-supported cellular service.